Local / District / National Gold Addy Award Winner
McDonald's Wake The Heck Up
McDonald’s offers a range of caffeine-laced concoctions that are sure to put some pep in your step and a gleam in your heavy, sleep-laden eyes. But which one is the best pick-me-up? In order to solve this great mystery, users simply had to visit the Wake The Heck Up site and quiz. Visitors would answer some basic multiple choice questions, and their slumber stumper would be solved. I worked closely with St. Louis Agency Hoffman Lewis on various deliverables of this project.
