Ulta Beauty
Once a year Ulta Beauty holds its General Managers Conference to excite, educate and inspire its general managers. I worked closely with the team of account directors, producers and strategists to create the overall creative/art direction that would guide our internal and external designers supporting all aspects of this conference. The event for the 2017 gathering took place in Orlando, Florida over several days. The creative direction that I established helped drive everything from name badges all the way hotel and scenic rebranding.
